Checkers® Partners with Eastsea to Act as Exclusive Distributor of Rubber Cable Protectors in North America

Checkers Industrial Safety Products announced today that they have entered into an exclusive partnership with Eastsea Rubber Co. Ltd. (also trading under Bestsea Technology) in China to manufacture and distribute a line of rubber cable protectors. After conducting extensive research with multiple manufacturers, Checkers selected Eastsea because of their high-quality standards and production capabilities. The rubber cable protectors produced by Eastsea will include a number of Checkers’ patented features, such as connectors, distinctive color combinations, and a five bar tread pattern, that have made Checkers the preferred provider of cable protection systems in a wide array of industries worldwide.

Like many of Checkers popular urethane models, these new rubber cable protectors will be offered with a hinged lid, multiple channels in each protector, and built-in connectors that allow users to extend a run of cable protectors to any desired length. By adding these “economy-priced” models, Checkers has accomplished its goal of offering a complete line of cable protection products for customers at any price level.

“We realized the best channel to market our products in North America would be by working in partnership with Checkers,” said Jan Wu, owner of Eastsea Rubber. He went on to say, “With support from Checkers in quality control, technical guidance and intellectual property, I believe this will be a great opportunity for Eastsea Rubber to experience healthy growth. We looking forward to establishing a long-term relationship with Checkers.”

Checkers has invested extensive resources in developing their cable protectors and solidifying their intellectual property rights. Having recently identified a number of Asian companies who are competing unfairly by selling “knock-offs” of their proprietary products, Checkers has taken legal action to vigorously defend against potential infringement. According to Ray Torres, Checkers President, and CEO, “We are in active discussions with the manufacturers we believe are infringing on our technology. Checkers is taking this step to support our distributors in selling value-added, differentiated cable management systems and industrial safety solutions.” He continued to say, “We selected Eastsea because they share our common values of producing the highest quality products and dealing with integrity at every level.”

The safety of people and property is the number one priority at Checkers. Their Yellow Jacket brand pioneered the cable protector industry with the debut of the first 5-channel model at the 1984 Los Angeles Summer Olympics. Checkers now manufactures the industry’s six most popular brands and has become the world’s most trusted manufacturer of cable and hose protection systems. Checkers attributes its success to innovation, investing in intellectual property, and offering the broadest product lines globally. They remain committed and focused on educating industries to view safety as an investment and not a cost.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *